I’ve been reading an interesting 2004 book, From Me to We, by Craig and Marc Kielburger, two brothers who were brought up in a middle-class American home, headed for a normal progression through higher education and into well-paying jobs. But while still in their teens they both were encouraged to fly to the poorest, most miserable Asian environments to see for themselves the dramatic contrast between their lives and the lives of those who struggle in the meanest of slums, including through offering their young children as sources of brutal labour.
It was an eye-opener for them, as the norm in backgrounds such as theirs is to be unaware of the extent of the contrast between their comfortable lives and the awful existence of the large number of poor people, many homeless and with insufficient money for clothes or even food. These are the excessive inequalities we experience these days, including and not least here in Kenya.
The Asian visits transformed the lives of the two brothers, leading them to dedicate themselves to helping the needy around the world. Even before reaching their twenties their ‘Free the Children’ NGO grew to global prominence, as they encouraged people to seek other than just money and power, and to volunteer to help others… together, as ‘We’.
Reading the book I immediately thought of my long association with Rotary, nearly fifty years now. For Rotary, like other service organisations, is a great example of moving from “Me” to “We”, bringing volunteer members of individual clubs together with each other so as to make a disproportionately greater impact on our surrounding communities. Then also having clubs from around the country, the region and globally collaborate, and partnering with other complementary partners too.
My next thought was how other volunteers have been brought together through the development of Corporate Social Responsibility, CSR, this within the organisations where they work. CSR activity began to be formalised in the 1950s, and it has gathered great momentum more recently, with the full expectation that businesses should please stakeholders beyond only shareholders, including for the wellbeing of the greater society.
Now CSR projects are being challenged to align themselves with the UN’s 17 Strategic Development Goals (SDGs), which highlight the connection between the environmental, social and governance elements of sustainability. What a great way to educate so many people at so many levels in the private sector (it’s time for this to spread to public sector and to NGOs) so they are not only aware of the bigger picture of universal wellbeing, but so they actively participate in ways of making a difference.
Here they now are, volunteering within their day-jobs, helping to improve the lives of the under-privileged, whether by meeting urgent short-term needs such as providing food and shelter; or by building schools, clinics and other needed services; or by adopting an institution or a whole village. Another area that I have seen is vitally important for volunteering is by raising the level of those with great potential that is not being otherwise nurtured of whom are so many, so they have a chance of fulfilling their potential and indeed then in turn helping others.
It is by being personally exposed to the circumstances under which the most deprived around us live, and then by becoming active in improving their lot, that societies around the world will become more caring. Individuals contributing to such programmes will make new decisions about their values and how they want to live, and redefine their goals and the legacy they wish to leave behind them. Above all, the Kielburgers found, this broadening of the scope of one’s life through volunteering leads one to redefine the meaning of one’s life and what it is that makes one successful and happy.
Here we’re talking about the choice between being totally devoted to one’s career success, accumulating fancy titles and fancy cars on the one hand, and on the other hand balancing this with investing part of one’s time helping others.
In Kenya the whole idea of Harambee fund-raisers are meant to achieve such sharing within communities. Unfortunately though, too often they just became ways for politicians and other people of influence to enhance their personal popularity. Oh to purify that Harambee spirit! Yet we also have many genuine helpers of the needy here, starting at a young age with community projects engaged in by schools.
So if you are a volunteer in some capacity with a “We” group, feel good about it and attract others to join you. And as parents and generally as elders, promote the concept. We need as much as possible of this caring mindset to dilute the huge inequalities in our society.


